Marketing could deter counterfeiting

Kato explaining how panther fuel saving technology works

By Vision Reporter
MARKETING should be considered a key tool for ensuring protection of intellectual property rights and fighting counterfeiting, a global problem currently affecting trade, an expert has advised.

Yonashari Kato, the director for the Japan based Kaihatsu Global Marketing said that a well-funded marketing strategy helps product manufacturers and distributors combat counterfeiting because it’s one the most critical avenues of reaching and enlightening consumers about specifications of a given genuine product.

 

 Kato was speaking in an interview at the Uganda Manufacturers Association ground on the sidelines of the official launch of panther, a car fuel saving device manufactured by his company.

 

“Through rigorous marketing, manufacturers and distributors can reach out to more consumers and let them know how genuine products differ from the fake, thus, protecting them from being duped by unscrupulous dealers and cushions companies from suffering the negative effects of counterfeiting,” he said.

 

 “I am delighted to inform you that Uganda is the Centre of distribution for panther in Africa. This original, tamperproof, yet cheap super quality product comes with an opportunity for motorists to save fuel consumption by up to 30%,” he told guests.

 

According to Kalule Daniel, the regional marketing manager for Panther and Car care Products, on Rashid Khamis Road, the entry of this new technology is an opportunity for vehicle owners in the current global economic turbulence.

 

 “Businesses are navigating over very turbulent waters; for survival, it’s important to consider cost efficiency that comes with maximum value; with panther, we are being innovative for the public to use technology to cut fuel expenditure and improve the cash flow,” he said.

 

Panther technology is also present in 30 countries globally; in Africa, the products are in Nigeria, Kenya, Tanzania, Malawi and soon moving to Rwanda, Burundi and Southern Sudan.

Dire need for fuel saving measures on priority basis

Lahore—There is dire need for adopting fuel saving measures both in the public and private sectors in the country on priority basis in view of lingering Petrol and CNG shortages and frequent hike in POL products prices.

This was stated by Chief Executive Officer (CEO) of the Future Technologies, a Lahore based concern promoting latest technological development and innovation-based products, Shoaib Ashfaq Qureshi while addressing the guests at the closing of fuel saving, environment friendly and economical innovative gadget Panther display at the Toyota RaviMotors showroom on Multan Road near Thokar Niaz Beg here.

The display of wonderful innovative equipment continued for more than a fortnight during which the visitors in general and motorists in particular were also distributed leaflets containing useful information in order to motivate them to use fuel saving equipment in their vehicles to offset the impact of frequent POL prices hike to a great extent by saving 25 per cent of fuel with more mileage and power.

He said that the gadget is Japanese technology based product which has been tested and used in many foreign countries and now being marketed for the first time in Pakistan by his concern as a product which saves fuel, is environment friendly and also economical. He maintained that use of the gadget would surely help the user motorists to economize on the use of Petrol and CNG in their vehicles and lessen financial burden on their pockets owing to the POL products price hike every now and then.

Shoaib Ashfaq Qureshi said as a matter of fact taking to more and more use of the fuel saving equipment in the vehicles has become essential in view of the prevailing circumstances and should adopted by the Federal and Provincial Governments on priority basis as a major fuel saving measure and also by the private sector mainly the businessmen and industrialists who have to travel around a lot.

In response to queries from the guests, he said that more such displays of fuel saving gadget Panther would be held for the benefit of the motorists in Lahore and Islamabad in the coming weeks as part of the public awareness campaign.

He also told them that in order to cater to the growing demand for the fuel saving equipment, the company has opened its sales office in Islamabad recently and next destination isKarachi where this facility will be made available in due course of time.

Fuel-saving vehicle equipment makes its way to the market

LAHORE - Future Technologies, a Lahore-based concern, promoting the latest technological development and innovation-based products launched a fuel-saving, environmental-friendly gadget, Panther, which was displayed at the Toyota Ravi Motors showroom on Multan Road near Thokar Niaz Baig.
Future Technologies Chief Executive Officer (CEO) Shoaib Ashfaq Qureshi said, “There is dire need to adopt fuel-saving measures, both in the public and private sectors, of the country, in view of the lingering petrol and CNG shortages, and frequent POL products’ price hikes,” said.
The new equipment was displayed for over a fortnight, during which time leaflets were distributed among visitors in general and motorists in particular, which highlighted the need to use this fuel saving equipment in their vehicles to offset the impact of frequent POL prices hike, by saving 25 percent of fuel, with more mileage and power. He said the product was based on Japanese technology which had been tested and used in many foreign countries and was being marketed for the first time in Pakistan. Qureshi said increased use of such fuel-saving equipment in vehicles had become essential in view of the prevailing circumstances and should be adopted by the federal and provincial governments as a major fuel-saving measure, and also by the private sector, mainly by businessmen and industrialists who had to travel around a lot.

Motorists to reap from fuel saving device

By David Ssempijja

 

PANTHER, a Japanese technology that helps motorists save fuel by up to 35%, has been introduced onto the local market.The technology was invented in Japan five years ago by H.Udo San, a globally respected scientist for perfecting factory automation designing technology. 

 

The portable device is inserted into the cigarette lighter of a car, it connects to the computer system that links to the electrical system, picks power from the alternator (electricity generator), distributes and stabilises power supply to numerous electrical equipment of the vehicles like; air conditioners, lights, wiper, music systems among others.

 

The vehicles’ fuel consumption levels have a relationship with power distribution within different parts, meaning that the vehicle will consume more fuel when the power circulation is unstable and the reverse is true.

 

The car battery stores 12volts (V) electricity, though the alternator makes 14v when the car is in motion.The Electronic Control Unit (ECU) also known as the car computer, operates at 13.5v; this is the normal stability levels.

 

However, as the car grows older, the alternator’s is unable to produce enough electricity during heavy charging such as low reviving, higher air-conditioner demand; once collective electrical devices are used at the same time. 

 

The battery is supposed to supplement the fall in electrical supply, but being a mechanical (and not electronic), it does not start immediately it should, which leads to a break fraction in electrical supply due to the battery’s slow first reaction.

 

This is when the panther fills the gap in order for the ECU to keep stable and functioning as intended, keeping the vehicle at optimal performance, and hence it needs less energy to propel the vehicle, and thus saves fuel in the process.

 

“We have basically been using panther for the last five months; as a result, my company saves 35% on fuel costs, I recommend that this technology should be the way to go especially at this time when fuel prices are escalating, ” says Ronald Mugisha, a proprietor of a local firm dealing in cargo and passenger transport.

 

“Panther works in both diesel and petrol engine vehicles, those that use 12v batteries like minibuses, prados, salon cars are recommended for ordinary panther; while vehicles that use 24v batteries like tippers, trucks, buses and trailers, go for the Panther plus type,” according to Kalule Daniel, the regional marketing manager for Panther and Carcare Products, a Rashid Khamis Road Old Kampala based local company authorised to distribute the technology in Africa.

 

He says that the device is more suitable for vehicles that have clocked 30,000 kilometres, because new cars just coming from the assembly line, are already efficient as their alternators are still new. What the Panther would do to a brand new car, is to ensure the parts do not deteriorate faster. 

 

Kalule says that the product has been certified by standards bodies in other African countries including the local Uganda National Bureau of Standards. Panther has a life span of three years but can last three years. 

 

Mathius Katongole, a vehicle mechanic at Kisekka market says that Panther was manufactured with technology that enables a thorough combustion (burning) of fuel; thus, making it eco-friendly (green product) and every drop put in the engine is maximally utilised.

 

“Panther needs no expert to install, just plug it in the cigarette lighter socket, it light Green, and it starts saving fuel for you instantly. It has not effect on the engine and does not even touch the fuel itself, and hence there is no way it will spoil the engine. In any event, it will make the vehicle more efficient with less vibration” he says.

 

He adds that the device lowers the engine noise and enhances its performance by increasing the torque (engine power) by up to 12%, allowing the vehicle command impressive speed pace.

 

“You will definitely enjoy driving your car with the panther on and save money for the next three years,” says the expert.

Panther ad on The Nation

Panther ad on The Nation

Panther ad in Pakistan Today

Panther ad in Pakistan Today

Motorists evince interest in new fuel-saving gadget

LAHORE - People from different walks of life in general and motorists in particular in the provincial metropolis are these days being motivated to use fuel saving and environment-friendly equipment in their vehicles for more power and mileage.
This small equipment, called Panther, is being displayed and leaflets containing useful information are being distributed by Lahore- and Islamabad-based Future Technologies through display stalls being held in Islamabad in different localities.
This is being done as a public awareness campaign in order to contribute their share in pollution free atmosphere and provide them useful information regarding saving up to 25 per cent fuel consumption with better mileage through installation of this small environment friendly equipment in their vehicles.
Display of the environment friendly and fuel saving equipment is in progress at the Toyota Ravi showroom, on the Multan Road, near Thokar Niaz Beg for the last few days, and the motorists visiting the stall are evincing keen interest in the equipment and acquiring more and more information by putting pertinent queries to the staff of the Future Technologies present there for this purpose.
The display is scheduled to continue till December 10 and afterwards will be organized at some other venue after couple of weeks so that more and more people are provided with the useful information.and
Chief Executive Officer Shoaib Ashfaq Qureshi told the visitors to the Panther Display Stall and the media people that the fuel saving and environment friendly equipment Panther has been developed and engineered in Japan, it utilizes the latest Micro-Energy Optimizing Technology, giving the vehicles more power with less fuel. He maintained that the equipment is fast gaining popularity among the motorists as it increases their vehicles mileage by about 25 per cent. It is being marketed by his concern for the first time in Pakistan which is facing fuel shortages for sometime. He said the equipment is proving very useful in saving fuel and giving more mileage particularly in our country which is facing petrol and CNG shortages.
The company, encouraged by the positive response from the motorists, has recently set up its sales office in Islamabad after its main office was established in Lahore less than two years back in order to market innovative latest technology-based equipments and will soon be establishing another sales office in Karachi in order to cater to the demand from the motorists for the innovative equipment which increases torque, horsepower and engine response of their vehicles, he added.