Kato explaining how panther fuel saving technology works
By Vision Reporter
MARKETING should be considered a key tool for ensuring protection of intellectual property rights and fighting counterfeiting, a global problem currently affecting trade, an expert has advised.
Yonashari Kato, the director for the Japan based Kaihatsu Global
Marketing said that a well-funded marketing strategy helps product
manufacturers and distributors combat counterfeiting because it’s one
the most critical avenues of reaching and enlightening consumers about
specifications of a given genuine product.
Kato was speaking in an interview at the Uganda Manufacturers
Association ground on the sidelines of the official launch of panther, a
car fuel saving device manufactured by his company.
“Through rigorous marketing, manufacturers and distributors can
reach out to more consumers and let them know how genuine products
differ from the fake, thus, protecting them from being duped by
unscrupulous dealers and cushions companies from suffering the negative
effects of counterfeiting,” he said.
“I am delighted to inform you that Uganda is the Centre of
distribution for panther in Africa. This original, tamperproof, yet
cheap super quality product comes with an opportunity for motorists to
save fuel consumption by up to 30%,” he told guests.
According to Kalule Daniel, the regional marketing manager for
Panther and Car care Products, on Rashid Khamis Road, the entry of this
new technology is an opportunity for vehicle owners in the current
global economic turbulence.
“Businesses are navigating over very turbulent waters; for
survival, it’s important to consider cost efficiency that comes with
maximum value; with panther, we are being innovative for the public to
use technology to cut fuel expenditure and improve the cash flow,” he
said.
Panther technology is also present in 30 countries globally; in
Africa, the products are in Nigeria, Kenya, Tanzania, Malawi and soon
moving to Rwanda, Burundi and Southern Sudan.
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